Cinema Promotion Cycle: Cultural and Educational Initiative on Audiovisual Creation

Film AlUla | Villa Hegra | AFALULA | Royal Commission for AlUla Over 6 weeks, the Alchimistes organised 24 events attended by 550 participants at Villa Hegra. In partnership with Film AlUla and AFALULA, nine professionals from the Arab cinema industry shared their expertise through screenings, debates, participatory workshops, and masterclasses with the local community. Key figures included Mohamed Hefzy, Mohamed Al-Daradji, and Ahmad Alayyad, contributed to creating a vibrant space for dialogue and knowledge sharing. Our contribution: Programme development, full event management, communication & audience engagement, guest coordination